Do Thumb Thing for Flipkart

Role: Project Manager | For: Flipkart


After the failure of #BigBillionDay it was a challenge for Flipkart to re-establish a positive image. It was necessary for Flipkart to be known for positive reasons. Also, it was important to make people familiar with app-only shopping experience.


Incentivised twitter influencers to create a chatter around #BigAppShoppingDays and seed positive sentiments. Created a backup mechanism to drown the negative chatter around the brand and devised tactical activities to ensure the sale period didn’t see any negative reaction to the brand.


•  #BigAppShoppingDays trended in India

•  The hashtag received 8 million impressions

•  150+ influencers generated 17000+ interactions