Flipkart's Big App Shopping Days
Role: Project Manager | For Flipkart
After the failure of #BigBillionDay, it was a challenge for Flipkart to re-establish a positive image. It was necessary for Flipkart to be known for positive reasons. Also, it was important to make people familiar with the app-only shopping experience.
Incentivised twitter influencers to create a chatter around #BigAppShoppingDays and seed positive sentiments. Created a backup mechanism to drown the negative chatter around the brand and devised tactical activities to ensure the sale period didn’t see any negative reaction to the brand.
• #BigAppShoppingDays trended in India
• The hashtag received 8 million impressions
• 150+ influencers generated 17000+ interactions