Kitchen Battles for ADF Soul

Role: Copywriter / Director | For: ADF Soul

 

Challenge

Soul, the manufacturer of healthy pickles and ready-to-eat food were facing dwindling sales. To proliferate it, they were open for experimental ideas on the new media. This led me to conceive #KitchenBattles - an integrated marketing campaign. 

Insight

People tend to get bored of eating same meals almost every day. It is like a battle between you and the ingredients to try and make them more appetizing. This is when Soul’s range of healthy pickles become your armor, your savior. This is where Soul helps you win your daily #KitchenBattles. 

Outcome

Trail-blazed the following benchmarks in less than 3 weeks. 10% growth in the Facebook community size 10% growth in the Facebook community size 41% growth in Twitter followers 2400% jump in video views on YouTube In terms of engagement, Soul beat it’s competitor Knorr India in spite of having 100X smaller community size 1 tweet every 2.09 minute using the hashtag #KitchenBattles 15,000+ leads to e-commerce portals like BigBasket &

•  10% growth in the Facebook community size 

•  41% growth in Twitter followers •  41% growth in Twitter followers 2400% jump in video views on YouTube

•  In terms of engagement, Soul beat it’s competitor Knorr India in spite of having 100X smaller community size

•  1 tweet every 2.09 minute using the hashtag #KitchenBattles 15,000+ leads to e-commerce portals like BigBasket & Greencart